Bydee
Bydee is an Australian swimwear brand inspired by travel and defined by luxury. Founded in 2013, it's grown to become a global online brand known for its attention to detail and feminine touches.
The Challenge
Drive brand awareness in the US market and ultimately drive global conversions during peak US season.
The Solution
We hosted an event in LA for the launch of Rumbeando to generate buzz on social media, inviting well-known influencers to create hype. These influencers subsequently posted on their socials to drive awareness of the new collection. The event offered a host of interactive stations and ‘Instagrammable’ moments including a personalised ‘Build Your Waist Chain’ station, gifting suite, as well as a DJ, fresh coconuts and collection-inspired cocktails.
The Outcome
- 147 Influencers Post
- 41k Engagements on Social Media
- 9M Potential Reach
147
Influencers Post
41k
Engagements on Social Media
9M
Potential Reach
