Best&Less
As Australia’s favourite value retailer, Best&Less don’t ask Mum to pay the unnecessary premiums when it comes to good quality fashion for the family. They provide the best quality apparel for the lowest possible price everyday.
The Challenge
Encourage more foot traffic into stores while engaging customers & their children in a fun way.
The Solution
Best&Less launched a series of free Colour Me Happy colouring books. There was also a competition element for the best colouring in pictures to enter, where customers could win 1 of 40 $50 Best&Less gift cards, as well as the chance for their Daycare to win 1 of 3 colour makeovers up to the value of $10,000.
The Outcome
- 550K+ reach on socials
- 45 influencers engaged for the campaign across 900K+ followers
- 20K+ engagements
- 10%+ engagement rate
550K+
Reach on socials
20K+
Engagements
10%+
Engagement Rate
