Dawn Marie
Dawn Marie is an Australian swimwear and resortwear brand, inspired by travel and embodying the essence of luxury. Each piece, infused with tropical nostalgia from Dawn’s Cook Islands and Tahiti roots, will transport you to paradise.
The Challenge
Create buzz for the brand’s first collection by organising an event that brings together influencers and media.
The Solution
We held a long luncheon at Alegre, inviting well-known influencers, as well as media. These influencers and media subsequently posted on their socials to drive awareness of the new collection. The event offered collection-inspired cocktails and food, Dawn Marie branded ice cubes, personalised cakes with guest names and Dawn Marie branded signage. These Instagrammable experiences helped to spread the word about Dawn Marie on social media, with a host of content creators and media reaching out off the back of the event.
The Outcome
- 111+ Influencer Posts
- 756K+ reach
- 20+ Influencers Attended
111+
Influencer Posts
756K+
Reach
20+
Influencers Attended
