Rockwear
Australian activewear brand, Rockwear, is carefully designed to make you move, however you choose to move. Using premium fabrics, their affordable range of 'fits are designed to make customers feel strong inside and out.
The Challenge
How can we encourage engaged audiences to consider purchasing Rockwear, whilst spreading awareness about the range?
The Solution
Collaborate with fashion, lifestyle and fitness influencers to successfully reach Rockwear’s target audience, ultimately driving sales.
The Outcome
When posted organically to Rockwear’s channels, Starr’s humorous content drove:
- 223K+ views on TikTok
- 1.1K+ likes on TikTok
- Rockwear’s best-performing video yet on the TikTok channel