Little Fish Podcast
Little Fish is a weekly business and entertainment podcast, hosted by Peter Kelly, Dan Reilly and Ben Drohan, focusing on property, construction, business, mindset and life. The boy’s talk shop with successful people from all over the world: Business Moguls, CEOs, athletes, artists, actors, Silicon Valley tech disruptors. These are the Big Fish. The movers and/or shakers. The ones who started from nothing and now have very large somethings.
The Challenge
Become one of Australia’s biggest podcasts. Encourage more Aussies to listen to the pod’s weekly episodes.
The Solution
Gertrude have been making a splash on socials to encourage more Aussies to listen to the pod. We’re pushing static and video content across TikTok, Instagram, YouTube, Facebook, LinkedIn, Twitter & the blog. We implement a hashtag strategy & learn and test with different formats to help videos go viral.
The Outcome
- Viral videos on TikTok with 3.7M views, 190.6K likes & 520 comments
- 13.5K+ followers on TikTok in a few weeks
- 90K views on YouTube Shorts channel
- 42.5K views on YouTube main channel
3.7M
TikTok Views
13.5K+
TikTok followers in a few weeks
90K
Views on Youtube Shorts Channel
