Chub Rub Tape
Chub Rub Tape is proudly the world’s first anti chafe tape! Chub Rub has been designed by women, for women. They are committed to embracing and uplifting women of all shapes and sizes.
The Challenge
Launch Chub Rub into the Australian market with a bang!
The Solution
Gertrude designed all of Chub Rub’s packaging, logo and social assets. We also did a photoshoot with the product for Chub Rub’s website. At launch, Gertrude developed a strategy for media outreach which included PR kits to try and get as much coverage as possible.
The Outcome
- 10+ pieces of coverage across top-tier outlets including KIIS 1065 & Daily Mail
- 3M+ reach
- 1K subsequent orders in a few days following coverage going live
10+
Total pieces of coverage
3M+
Total Reach
1K
Orders generated
