Ka Pod
Ka Pod is Australia’s first 4-in-1 antibacterial laundry capsule. The pods have been designed to make washing easier, more efficient, and reduce the need for the consumer to buy multiple bottles of detergent & softener … instead it’s all in one easy pod.
The Challenge
Create awareness of Ka Pod’s range of products, available at Woolworths, to raise awareness of the new brand which has just launched into the Australian market.
Generate on-brand and engaging content conveying the benefits of Ka Pod’s products.
The Solution
Gertrude engaged 9 influencers across Facebook, Instagram and TikTok to get good quality content for Ka Pod to repurpose organically and in ads.
The Outcome
- 220K+ influencer reach
- 65K+ influencer engagements
- 1.2K clicks to the Ka Pod website
- Product selling out at Woolworths & online
220K+
Influencer Reach
65K+
Influencer Engagements
1.2K+
Clicks to Ka Pod Website
